The price of oil is up. Home values are down. Unemployment is up. Discretionary household spending is down. Food inflation is up. Access to credit is down. The Milk Processors Education Program, or MilkPEP, recently completed research on how these hard economic times are affecting decisions that consumers – especially moms – are making in the dairy isle.
Research shows that escalating food costs are taking a big bite out of household budgets. In fact, 9 out of 10 moms said that rising food prices have changed how they shop and what they buy. Moms say they are cutting back on certain foods – especially snacks, treats and sodas. Nutrition remains a factor that drives their decisions.
Milk offers more nutrients per penny than just about anything else moms can buy. It’s one of the most nutrient-rich foods on the grocery list, providing key vitamins and minerals, such as calcium and vitamin D, that are important for the entire family.